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- Faculty Publications (16)
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- Faculty Publications (16)
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Faculty
John F. Batter
John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and securities fraud allegations, including those arising out of mergers and acquisitions and public offerings. He also has extensive...
Faculty
John Beshears
John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research. Before joining HBS, he was an assistant professor of finance at the Stanford Graduate School of Business. Professor Beshears’s...
Faculty
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing, and previously initiated and led the HBS Executive Education program in Digital Marketing and taught the elective MBA course, Digital...
Faculty
John D. Macomber
John Macomber is a Senior Lecturer in the Finance unit at Harvard Business School. His professional background includes leadership of real estate, construction, and information technology businesses. At HBS, Mr. Macomber's work focuses on climate adaptation and the future of cities, particularly as aided by the private finance and delivery of public infrastructure projects in both the developed...
Faculty
John A. Quelch
John A. Quelch is the Leonard M. Miller University Professor and Vice Provost at the University of Miami and Dean of Miami Business School. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School. Until 2017, he held a joint primary appointment at Harvard T.H. Chan School of Public Health as Professor of Health Policy and Management. In...
Faculty
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most recent teaching assignment was the Core Marketing course in the first year of the MBA program, where he was also the course head. He...
Faculty
John P. Kotter
John P. Kotter is internationally known and widely regarded as the foremost speaker on the topics of Leadership and Change. His is the premier voice on how the best organizations actually achieve successful transformations. The Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School and a graduate of MIT and Harvard, Kotter’s vast experience and knowledge on...
Faculty
John W. Pratt
John W. Pratt is a professor of business administration, emeritus, at Harvard Business School. He was educated at Princeton and Stanford, specializing in mathematics and statistics. Except for two years at the University of Chicago, and a sabbatical in Kyoto on a Guggenheim fellowship, Pratt has been at Harvard for his entire professional career. Editor of the Journal of the American Statistical...
Faculty
John D. Dionne
John D. Dionne has been a Senior Lecturer of Business Administration at the Harvard Business School since 2014 and is a recently retired Senior Managing Director and Senior Advisor to Blackstone. He is also Managing Partner of Franconia Capital, a multi-family office focused on alternative investments. He currently teaches “Private Equity Projects and Ecosystems,” a highly rated elective course...
Faculty
John Jong-Hyun Kim
John J-H Kim is a Senior Lecturer and part of the Social Enterprise Initiative at the Harvard Business School. He created and teaches the course Transforming Education Through Social Entrepreneurship—leaders and entrepreneurs who are improving the trajectories of our nation’s youth and striving to create a more equitable society. John Co-Chairs the Public Education Leadership Project (PELP), a...
- 2012
- Chapter
Marketing and Democracy
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.
- Article
Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing." Market Leader (Second Quarter 2012), 44–46.
- 2012
- Book
All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World. New York: Portfolio/Penguin, 2012.
- Article
Respect Your Customers
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Respect Your Customers." Leader to Leader, no. 61 (Summer 2011): 36–42.
- Fall 2010
- Article
Government Adoption of Sales Promotions: An Initial Appraisal
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Government Adoption of Sales Promotions: An Initial Appraisal." Journal of Public Policy & Marketing 29, no. 2 (Fall 2010): 189–203.
- December 28, 2009
- Article
A Marketing Manifesto to Address China's Consumers Far and Wide
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "A Marketing Manifesto to Address China's Consumers Far and Wide." Financial Times (December 28, 2009), 10.
- Fall–Winter 2009
- Article
Can Brand Obama Rescue Brand America?
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Can Brand Obama Rescue Brand America?" Brown Journal of World Affairs 16, no. 1 (Fall–Winter 2009): 163–178.
- Article
Research May Be Costly, but It's Critical
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Research May Be Costly, but It's Critical." Advertising Age 80, no. 17 (May 11, 2009): 24.
- November – December 2008
- Article
For The Greater Goods
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "For The Greater Goods." The American: A Magazine of Ideas 2, no. 6 (November–December 2008): 72–77.
- October 2008
- Article
Can China Manage Its Image?
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Can China Manage Its Image?" Criticaleye 17 (October 2008): 16–20.
- September 2008
- Article
Negative Ad Power
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Negative Ad Power." HBS Alumni Bulletin 84, no. 3 (September 2008): 47.
- Article
Marketing, Much Like Democracy, Is Good For You (Yes, Really)
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Marketing, Much Like Democracy, Is Good For You (Yes, Really)." Advertising Age 79, no. 6 (February 11, 2008).
- 2008
- Book
Greater Good: How Good Marketing Makes for Better Democracy
By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically....
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- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing...
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Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
- December 2004
- Article
Politics Meets Marketing In America's Presidential Race
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Politics Meets Marketing In America's Presidential Race." Criticaleye (December 2004).